Primary Tab Boss

Early Adopters (MUST WATCH)

Welcome To Primary Tab Boss!

Getting Plugged Into The Members Community

How To Get The Most Out Of This Program

How To Get Support

Your First Assignment!

4 Quick Tips To Increase Your Email Results Fast

Why Email Marketing?

Quality Over Quantity

Why We Look To Gmail

Goal: Primary Tab

Decide RIGHT NOW What Your Email Goal Will Be

Let’s Take a Trip To… The Primary Tab

Primary Tab Homework

Let’s Take a Trip To… The Promotions Tab

Promotions Tab Homework

Let’s Take a Trip To… SPAM HELL

Spam Folder Homework

PRO TIP: Get An Edge On Your Competitors

What Are DNS Records?

What DNS Records Do You Need For Emailing?

SPF Records

DKIM Records

DMARC Records

MX Records

Deciding On Your Emailing Domain

Deciding On Your Send From Name

Setting Up A GSuite Email

What is an ESP?

My Recommended ESPs

Setting Up DNS For Your ESP

Getting Setup With ActiveCampaign

EXAMPLE: Irina DNS Setup

What Is Reputation & Why Does It Matter?

Postmaster Tools

Warming Up A New Domain

PRO TIP For Warming up a New Domain

Bounces, Unsubscribes, Complaints

Email Lists Hygiene Checklist

Writing Primary Tab Worthy Emails

What To NOT Say In An Email

The Elements of a Primary Tab Email

Subject Lines & The ABC Rule

Email Body

Value Emails

TCPARS Rule (Sales Emails)

Email Outlines You Can Use!

The XSellerate Method Email Template Workflow

EXAMPLE 1: New YT Video Training On Giving Value

EXAMPLE 2: Mindset- Having a Positive Attitude

EXAMPLE 3: New Product Launch (Sales)

Why We Test Our Emails BEFORE We Send

Testing Method #1

The Ultimate Testing Method

Testing Method #3

UPDATE: How I Got Out Of Promotions & Into Primary!

Sending Email Campaigns (Blasts)

Autoresponders and Automations

Always Be Testing

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